Esther de Kruijk
Founder & Facilitator
Transformation, concepts & anthropological wit
About Your partner in human transformation
Two-thirds of transitions stall when people fall back on old playbooks. At No Ordinary Projects, we facilitate the intentional space needed to change the rules of the game, within your business and beyond.
As a strategic partner for human transformation, we design original programs that connect leadership, culture and strategy. We help leaders and teams pause, re-align, and move forward with a lasting positive imprint.
Powered by P.L.A.Y., we guide teams to high performance while fostering leadership that succeeds far beyond the balance sheet.
No Ordinary Projects started as my personal and professional playground. A space to explore one core question: how can I turn success into significance?
What began as curiosity organically evolved into a human development practice supporting (inter)national clients. One belief stayed central to me: collective prosperity emerges from personal awareness and embodied wisdom. The question then became how to translate that belief into corporate settings. Over the years, I’ve found ways to do exactly that: developing concepts that resonate with leaders and their teams, while real shifts are felt below the surface. Turning inspiration into motion is what drives me. Every single time, every single Project. Formally since 2019, instinctively since 1986. Thank you for joining me on that path.
Esther de Kruijk
Founder NOP
Team The N*P Collective
Our team is a proud selection of 'fun pros': experienced facilitators who balance expertise with curiosity.
Sanne Iwema
Facilitator
Embodied leadership, team trainer & deep listener
Jan Heijnis
Facilitator
Team coach, business consultant & outdoor lover
Jantine van der Vlist
Facilitator
Mountain trails, embodied strength & martial arts
Gijsje Pothoff
Facilitator
Talent development, coaching & smart simplicity
You know how to break down complexity into practical, actionable insights without losing sight of the whole, bringing empathy and a holistic perspective to everything you do.
—
Evgenia Starkova, VP
@ Skyteam
No amount of money could justify what you did for our team. The way we shared and connected was truly invaluable. I never expected we had this in us, but you managed to bring it out.
—
Abhik Bose, Global head at SAP
.
Play-it-forward Investing in collective progress
At NOP, we believe everything is connected. Through our Play-it-Forward mindset, a portion of our work funds leadership development outside the corporate bubble. When you partner with us, you aren't just investing in your own growth: you are contributing to the capacity of others.
Turning success into significance, together. It's just more fulfilling that way, isn't it?